Endwall contouring is a technique used to reduce the strength and development of three-dimensional secondary flows in a turbine vane or blade passage in a gas turbine. The secondary flows locally affect the external heat transfer, particularly on the endwall surface. The combination of external and internal convective heat transfer, along with solid conduction, determines component temperatures, which affect the service life of turbine components. A conjugate heat transfer model is used to measure the nondimensional external surface temperature, known as overall effectiveness, of an endwall with nonaxisymmetric contouring. The endwall cooling methods include internal impingement cooling and external film cooling. Measured values of overall effectiveness show that endwall contouring reduces the effectiveness of impingement alone, but increases the effectiveness of film cooling alone. Given the combined case of both impingement and film cooling, the laterally averaged overall effectiveness is not significantly changed between the flat and the contoured endwalls. Flowfield measurements indicate that the size and location of the passage vortex changes as film cooling is added and as the blowing ratio increases. Because endwall contouring can produce local effects on internal cooling and film cooling performance, the implications for heat transfer should be considered in endwall contour designs.