The present work is part of a comprehensive heat transfer and film-cooling study on a locally cooled nonaxisymmetric contoured turbine endwall. A new test rig consisting of a linear cascade of three prismatic vanes at unity scale and exchangeable endwall has been established. The rig is operated in an open-loop configuration at a reduced main gas temperature of 425 K, an exit Mach number of 0.5, and an exit Reynolds number of 1.6 × 106. Air is used both as main gas and coolant; a realistic density ratio is achieved by cooling the coolant below freezing. In the first part of the study, aerodynamic measurements are presented. This paper concentrates on film cooling of the contoured endwall with special emphasis on data acquisition and reduction for the application of the superposition principle of film cooling. The first experimental results from thermographic measurements are discussed.