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International Conference on Optimization Design (ICOD 2010)

Xingkuan Wu
Xingkuan Wu
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Li Yu
Li Yu
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ASME Press
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By fully integrating the business concepts in networking and communication industries, Apple's App Store formed a new e-commerce model and created a landmark scene in the history of the world's software industry. This paper makes a comparison between the traditional e-commerce and the new e-commerce landscape centered on App Store, analyzes the development of the several elements of the mobile phone platform and network platform, explains the nature of the new e-commerce landscape and its influence on the mobile e-commerce model and takes a glance into the future application of the function-enhanced terminals in the traditional e-commerce.

I. Introduction
II. the main value of App store model
III. App Store model and traditional mobile ecommerce model
IV. Conclusion
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