Marketing of Engineering Consultancy Services: A Global Perspective
Chapter 1 Introduction
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Engineering consultancy and construction activities have been in existence since the dawn of civilization. It is one of the oldest knowledge-based professions in the world. Ever since the human race started harnessing natural resources in the service of the mankind, the significance of this profession is being increasingly realized. The Pyramids in Egypt, the Great Wall of China, The Great Bath - Mohenjodaro and Granary- Harappa in Pakistan, the Angkor Temples in Cambodia, Tajmahal-Agra, Vijaya Vitthala Temple and Virupaksha Temple-Hampi, Brihadeshwara Temple-Thanjavur, Shore Temple and Panch Rathas-Mahabalipuram, Sun Temple-Konark, Lord Jagannath Temple- Puri, Khujaraho Temple-Khujaraho, Somnath Temple and Bet Dwarka-Saurashtra,...