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Marketing of Engineering Consultancy Services: A Global Perspective

By
Pradeep Kumar Chatterjee
Pradeep Kumar Chatterjee
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Partho Pratim Chatterjee
Partho Pratim Chatterjee
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ISBN:
9780791861837
No. of Pages:
136
Publisher:
ASME Press
Publication date:
2019

Engineering consultancy has a number of unique features which makes it different from industrial products or capital goods. Taking a lead from the writings of authors [2–4], following unique features of engineering consultancy services are being proposed. The features are Knowledge and expertise based profession, Inseparability, Co-existence of service provider (consultant) and service receiver (client), Variability/heterogeneity, Intangibility, Perishability, Client’s participation; co-operation and role contribution, Low entry barriers, Environmental influences, etc. Each of these features has a number of managerial and operational implications which makes its marketing idiosyncratic with respect to industrial products or capital goods. It is the combination of...

4.1
Knowledge and Expertise Based Profession
4.2
Inseparability
4.3
Co-existence of Service Provider (Consultant) and Service Receiver (Client)
4.4
Variability / Heterogeneity
4.5
Intangibility
4.6
Perishability
4.7
Client’s Participation, Co-operation and Role Contribution
4.8
Low Entry Barriers
4.9
Environmental Influences
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