Marketing of Engineering Consultancy Services: A Global Perspective
Chapter 4 Features of Engineering Consultancy Services and Its Implications for Marketing
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Engineering consultancy has a number of unique features which makes it different from industrial products or capital goods. Taking a lead from the writings of authors [2–4], following unique features of engineering consultancy services are being proposed. The features are Knowledge and expertise based profession, Inseparability, Co-existence of service provider (consultant) and service receiver (client), Variability/heterogeneity, Intangibility, Perishability, Client’s participation; co-operation and role contribution, Low entry barriers, Environmental influences, etc. Each of these features has a number of managerial and operational implications which makes its marketing idiosyncratic with respect to industrial products or capital goods. It is the combination of...