Marketing of Engineering Consultancy Services: A Global Perspective
Chapter 10 Members of Engineering Consultancy Marketing Team
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The unique features of engineering consultancy services make marketing philosophy different as compared to industrial product marketing or capital goods marketing. In case of industrial products or capital goods, the marketing function is mainly handled by marketing department alone. Here, as far as customers are concerned, marketing department can plan and implement most of the marketing activities and can control almost the total marketing functions.