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Marketing of Engineering Consultancy Services: A Global Perspective
ISBN:
9780791861837
No. of Pages:
136
Publisher:
ASME Press
Publication date:
2019
eBook Chapter
Chapter 13 Business Procurement Approaches
Page Count:
4
-
Published:2019
Citation
Chatterjee, PK, & Chatterjee, PP. "Business Procurement Approaches." Marketing of Engineering Consultancy Services: A Global Perspective. Ed. Chatterjee, PK, & Chatterjee, PP. ASME Press, 2019.
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Scanlon [45] has spelt out the following three approaches which business houses do adopt for order procurements. These are enquiry driven approach, sales driven approach and marketing approach.
Topics:
Sales
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