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Marketing of Engineering Consultancy Services: A Global Perspective

By
Pradeep Kumar Chatterjee
Pradeep Kumar Chatterjee
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Partho Pratim Chatterjee
Partho Pratim Chatterjee
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ISBN:
9780791861837
No. of Pages:
136
Publisher:
ASME Press
Publication date:
2019

Scanlon [45] has spelt out the following three approaches which business houses do adopt for order procurements. These are enquiry driven approach, sales driven approach and marketing approach.

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