Marketing of Engineering Consultancy Services: A Global Perspective
Chapter 16 Conclusions
Download citation file:
Engineering consultancy is not only about engineering and technological calculations but is also about aspects like formulating marketing mixes, relationship between individuals of the client’s project team and the consultant’s engineering team, time taken to render the services, the quality of the engineering workforce, CRM, client selectivity, KAM, etc. Marketing of engineering consultancy services requires an extended marketing mix comprising of the 8Ps. Successful consultancy implies rich and diverse engineering, contemporary technology and diligent project experience and sagacious capabilities with reliability, and client confidence. Understanding the client, knowledge about the project, courtesy, responsiveness, credibility and creativity is consultant’s core competence,...