Skip Nav Destination
1-1 of 1
Journal: Journal of Mechanical Design
Article Type: Research Papers
J. Mech. Des. July 2009, 131(7): 071003.
Published Online: June 4, 2009
... to react to a new product entrant. We pose an approach to new product design accounting for competitor pricing reactions by imposing Nash and Stackelberg conditions as constraints, and we test the method on three product design case studies from the marketing and engineering design literature. We find...