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Keywords: channel structure
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Journal Articles
Article Type: Research Papers
J. Mech. Des. January 2009, 131(1): 011011.
Published Online: December 15, 2008
... as players in a profit-seeking game that compete on product attributes and prices offered. We then model the interactions of manufacturers and retailers in Nash competition under alternative channel structures and compare the equilibrium conditions for each case. We find that under linear logit consumer...