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Keywords: new product development
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Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. February 2022, 144(2): 021403.
Paper No: MD-21-1418
Published Online: September 21, 2021
...Chenxi Yuan; Tucker Marion; Mohsen Moghaddam Design concept evaluation is a key process in the new product development process with a significant impact on the product’s success and total cost over its life cycle. This paper is motivated by two limitations of the state-of-the-art in concept...
Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. July 2009, 131(7): 071003.
Published Online: June 4, 2009
...Ching-Shin Norman Shiau; Jeremy J. Michalek Engineering optimization methods for new product development model consumer demand as a function of product attributes and price in order to identify designs that maximize expected profit. However, prior approaches have ignored the ability of competitors...
Journal Articles
Publisher: ASME
Article Type: Research Papers
J. Mech. Des. January 2009, 131(1): 011011.
Published Online: December 15, 2008
... Positioning Under Price Competition ,” Manage. Sci. 0025-1909 , 36 ( 2 ), pp. 175 – 199 . Luo , L. , Kannan , P. K. , and Ratchford , B. T. , 2007 , “ New Product Development Under Channel Acceptance ,” Mark. Sci. (Providence R.I.) 0732-2399 , 26 ( 2 ), pp. 149 – 163...