...Chenxi Yuan; Tucker Marion; Mohsen Moghaddam Design concept evaluation is a key process in the new product development process with a significant impact on the product’s success and total cost over its life cycle. This paper is motivated by two limitations of the state-of-the-art in concept...

...Ching-Shin Norman Shiau; Jeremy J. Michalek Engineering optimization methods for new product development model consumer demand as a function of product attributes and price in order to identify designs that maximize expected profit. However, prior approaches have ignored the ability of competitors...

... design for market systems new product development channel structure game theory Nash equilibrium optimization heterogeneity Methods for profit maximization in design require the designer to model not only physical and technical attributes of the product but also to predict cost and demand...