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Keywords: retailing
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Journal Articles
Article Type: Research Papers
J. Mech. Des. April 2011, 133(4): 041003.
Published Online: May 9, 2011
...Z. Wang; S. Azarm; P. K. Kannan Market players, such as competing manufacturing firms and retail channels, can significantly influence the demand and profit of a new product. Existing methods in design for market systems use game theoretic models that can maximize a firm’s profit with respect...
Journal Articles
Article Type: Research Papers
J. Mech. Des. February 2011, 133(2): 021009.
Published Online: February 8, 2011
... interactions, and cost. Based on their innovation award citations, the products are analyzed with respect to the set of characteristics, and results are tabulated. Several award-winning products are also compared with competitive products on the shelves of major retail stores. On average, award-winning...
Journal Articles
Article Type: Research Papers
J. Mech. Des. March 2010, 132(3): 031003.
Published Online: March 16, 2010
...N. A. Williams; S. Azarm; P. K. Kannan One prevalent approach to increase both retailer and manufacturer revenues are to improve the attractiveness of a product offering by bundling related product categories together for one price. To be most effective, bundled products should be developed...
Journal Articles
Article Type: Research Papers
J. Mech. Des. January 2009, 131(1): 011011.
Published Online: December 15, 2008
...Ching-Shin Norman Shiau; Jeremy J. Michalek We examine how profit-maximizing designs are influenced by two structural aspects of market systems: (1) the structure of manufacturer-retailer interactions and (2) the structure of heterogeneity in consumer preference modeling. We first model firms...
Journal Articles
Article Type: Research Papers
J. Mech. Des. June 2008, 130(6): 061402.
Published Online: April 14, 2008
... of the issue is the fact that channel dominating retailers, like Wal-Mart, have the ability to unilaterally control manufacturer’s design decisions as gatekeepers to the consumers or market. In this paper, we propose a new methodology that accounts for this power asymmetry. A chance constrained optimization...